To help promote Game Of Thrones among rap fans, HBO is making a rap mixtape featuring Common, Big Boi, Wale and called Catch The Throne (a clear reference to Jay Z/Kanye’s Watch The Throne). From Wall Street Journal:
HBO, the premium cable channel that produces and airs “Game of Thrones,” has hired 10 hip-hop and Latin-music artists to rap about the TV series, which the network hopes will encourage more rap fans to watch the show. The result, a 10-song hip-hop “mixtape” called “Catch the Throne,” is expected to be released online on Friday. HBO declined to say how much the campaign cost or how much the artists are being paid.
A team of producers at New York’s Launch Point Records layered samples of dialogue from the show and music from its dramatic, orchestral score over hip-hop beats, while the artists rapped verses about sword fights and fire-breathing dragons.
Watch a preview here: